Campaign Architect ()

Bisnode’s mission is to help our customers maximise sales, minimise business risks and make better business decisions Top 200 advertisers and large SMEs in Belgium rely for years on our data expertise. First of all for their dialogue marketing: building and maintaining the relationship with their customers through a mix of online and offline channels: customer and prospect view, business intelligence and campaign management. We also provide risk identification and qualification services, credit value management and data optimization process. The result is a tangible ROI by a (real-time) data integration of the best customer data in the market for their marketing campaign, billing process, customer services, CRM, business intelligence, etc.

Bisnode Belgium, located in Anderlecht, has 200+ employees and is part of the Swedish Bisnode Group active in 19 European countries.

Have a look at www.bisnode.be

To reinforce the technical development of our digital offer, we are looking for a :

Campaign Architect to assist the further development of our interactive offering

Digital offers

Bisnode advises advertisers about the best multichannel approach for their target group. Regardless if this happens through their own database or based on our e-mail consumer database Permesso, we are responsible for every step of their campaigns.

Permesso.be

Permesso.be is a well established value on the Belgian market. The opt-in- e-mail platform which counts more than 600.000 members is a privileged place where consumers and brands can find each other in a relevant context. Thanks to the collaboration with JustForYou, we offer advertisers access to more than 1.2 million consumers through the product Twist@d. These consumers fill in a questionnaire when they inscribe themselves and in exchange they get costumed benefits. The answers of those consumers give Bisnode a lot of data making sure there is relevant information for each type of advertiser.

Campaign management on the data of the advertiser

Next to e-mail prospection campaigns generated by Permesso, Bisnode also provides services for advertisers to set up performance e-mail campaigns.

Bisnode’s data driven approach and marketing automation services offers advertisers the possibility to outsource their campaign management, to automate them and to analyze their results better. Hereby they win time, increase their conversion and improve the reputation among the target group they want to reach. All of this leads to a higher return of their marketing investments.

Our digital experts assist advertisers in a variety of sectors (FMCG, retail, automotive, fundraising, travel, …) to set up their campaign flow, to optimize the segmentation using multivariate testing which lead to action oriented recommendations. We combine our unique referential file with all the data the advertisers have available and thus maximize the impact on their communication.

Your challenge as a Campaign Architect :

• You are responsible for the Total campaign flow: design, development, production, testing and launching of a big variety of interactive campaigns.
• You are in charge of managing the technical side of websites and mini-websites linked to the integration of those into the website of our clients.
• Amongst others, you work with the software Selligent Interactive Marketing, and are in charge of the lay-out of texts, e-mails and web pages.
• The generation of reports is also part of your job.
• For the technical part you are able to work fully autonomously and you implement the requests of our sales and marketing department.
• In this context you work closely with the campaign marketers (internal colleagues), with our on-line communication agency or even directly with our clients.
• Although the big part of your function is technical, you aren’t sensitive for the creative aspect of your job and like sharing your ideas.

The ideal candidate :
• Has a higher Bachelor degree
• Has a good knowledge of Web Integration (HTML, CSS) and of the specific integrations in email marketing
• You are familiar with integrated solutions linked to tools like Content Management System (CMS) like WordPress, Drupal, Joomla… and PHP.
• You have experience with Web Tracking
• JavaScript and AJAX Frameworks (jQuery,…) are an asset.
• You are interested in learning Photoshop and creative design
• You have a basic knowledge of relational databases : SQL (SQL server)
• Experience in on-line campaign management is a big asset, like the knowledge of tools related to interactive campaigns.
• You pay attention to details, are client and result oriented
• You are a great communicator
• You are proactive, work autonomously and are very eager to learn
• Operational knowledge of FF, DU and ENG are necessary because the function implies numerous internal and external contacts, with sales and marketeers and other technical experts.

Bisnode Belgium offers you the opportunity of realizing your professional goals in an international environment that stimulates personal development and teamwork. We ensure a good work-life balance in a flexible and dynamic environment.

Bisnode Belgium guarantees an attractive salary and many fringe benefits including a company car.